Play’n GO extends its footprint in Sweden with another content supply agreement with a locally licensed gambling operator
Online casino content supplier Play’n GO today announced the latest of a series of content supply deals in the newly regulated Swedish online gambling market.
The brand-new partnership will see the company’s content go live with another locally licensed gambling operator. Play’n GO has not disclosed the identity of its new partner in Sweden.
The newly landed deal was the latest milestone in the casino supplier’s strategy to extend its footprint across the lucrative Swedish online gambling market. Sweden re-organized its Internet gaming and betting space with the enforcement of its new gambling law on January 1, 2019.
The local regulator Spelinspektionen has so far issued more than 60 licenses to foreign online gambling companies. Play’n GO has joined forces with a fair amount of those to launch its award-winning slots across the newly regulated market and to make “the most of the opportunities that Sweden now presents.”
Commenting on the new partnership, Magnus Olsson, Head of Sales and Account Management at Play’n GO, said that Sweden is a “home turf” for them and that they are proud to be part of the re-organization of the local market. Mr. Olsson went on to say that they have put a lot of energy to maximize on the opportunities Sweden offers and into making sure that their “standing in matters of compliance is nothing short of first rate.”
Focus on Regulated Markets
Play’n GO venturing further into Sweden’s newly liberalized digital gambling market comes as another manifestation of the online slots supplier’s ambition to cement itself as “the supplier of choice for regulated markets” and to demonstrate its dedication to compliance.
Earlier this month, the company announced that it has been granted the necessary permit by Portuguese gaming regulators to provide its casino content to Portuguese gamblers via locally licensed operators.
Play’n GO games first went live with PokerStars Casino. The move was made possible through an extended partnership of the supplier and PokerStars. Portuguese customers of the major online gambling brand were instantly treated to games from Play’n GO’s ever-growing library. The supplier said that its titles will go live with more Portugal-facing operators in the coming months.
Earlier this year, Play’n GO reached another important milestone that would enable it to extend its footprint to the Asia-Pacific region. The company secured authorization from the Philippine gambling regulator, PAGCOR, to explore the countless opportunities the lucrative region offers.